The men’s magazine Esquire, dedicated its cover of the December edition to the actor Robert Downey Jr.,on this occasion the magazine propose an AR (Augmented Reality) Issue including several AR experiences for the reader.

Choice was made for big black & white markers on each targeted page of the magazine, and for exe download with no clear information of the Publisher in the Windows dialog box. (download from Esquire website) So far, the interaction with the content is very simple and having celebrities involved in these kind of initiatives is always exciting.

Another style of AR experience, with www.instyle.com (belongs to Time Inc) and still involving celebrities … This time, we have marker less technology – your webcam will track nice images directly from the magazine – and you download a well identified pluggin (ActiveX in a browser).

Who will be next ? Which magazine ? Which celebrity ? Let me know your thoughts …