Pride is an essential part of a sales job. Being proud to deliver products of services that can change the way people live is a major incentive in a sales guy everyday life. But when it comes to 3D software and products, pride just reaches a new dimension.

3D application vendors are not just regular vendors. 3D apps vendors sell apps that change the way we live. Applications that change the way you live.

Remember, for example, CAD/CAM software ? Such 3D applications have revolutionized the automotive and aeronautics industry. 20 or 30 years before, designers would have to spend hours on paper and pen to create products, engineers would spend days to manufacture those products based on drawings, support engineers would spend month to test products before the sales process begin. In these industries, 3D has just changed the way it goes, from design to manufacturing and support.

There are still several steps and challenges to go through before those 3D apps for the industry will evolve, become pervasive, at least be used by more and more communities of non-technical people. That’s a challenge for those 3D apps to pass in order not to turn into old-fashioned stuff in the next few years. To achieve that goal, and spread the usage of 3D as a media, Augmented Reality, a mix of interactive 3D and real life, has emerged. After 10 years of research, Total Immersion markerless technology brings augmented reality to a new level of usability. With Total Immersion technology, companies can develop application that will not only change the way they do business, but also change the way you live your life.

As of today, some people tend to see AR just like an additional feature on their new iPhone 3GS. For sure, smartphone is yet another key device for Augmented Reality applications to deploy and become part of our life. According to several sources, AR market for smartphones will reach 700M$ in few years. But Augmented reality apps can run on a large range of devices, provided a screen and a camera, actually two of most Smartphones and netbooks basic features.

Like many emerging technologies, the ads and entertainment industry made the first steps. But there’s much more to do with AR than just demos and smart ads… Let’s bet we will soon see AR applications improving large companies’ internal business processes, or enabling consumer-in-the-loop strategies being successful for innovative products design, or, even closer to the consumer, we may see AR applications being deployed in stores for product marketing purposes.

Let us know as soon as you see those first AR apps in your local stores …