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Applications - 3D California

Archive for the ‘Applications’ Category

DSCC 2011 @ Caesar Palace in Vegas

We would like to thank each people we met at DSCC – Dassault Systemes Customer Conference – in Vegas last week, and we hope they all enjoyed our demos.

In the heart of DS ecosystem, 3D California was presented as a specialist in interactive 3D and augmented reality applications and devices.

Attendees could discover 3di6, our brand new solution designed in collaboration with Immersion, our friends from Bordeaux. 3di6 is a new category of immersive experience room for collaborative and life like 3D content. We will communicate more on this new product very soon.


At DSCC 2011, 3D California was proud to present for the first time in the US a demonstration of LASTER Technologies’ Optical See-Through Glasses – a device ready for new kind of augmented reality applications that
enable the end-user to have a hands free experience while his real vision is enhanced – not a video, his own natural field of view – with information and interactive 3D content. Thank you Zile for your key participation !

Special thank to our client Blu Homes who was presenting at DSCC Key Notes and mentioned our collaboration on some of their initiatives leveraging their CATIA V6 assets. Blu Homes’ online 3D Configurator is a great interactive applications for the sales team and for consumers to virtually build and discover their dream home before purchasing it. www.bluhomes.com

Thank you Dennis !

The fun thing is : thanks to the picture, a couple of people asked us if CATIA V6 was running on Mac … … but Blu Homes 3D Configurator does ;-)

Being a sponsor at DSCC 2011 was a great experience allowing many interactions with DS clients and DS ecosystem of partners.

We are pleased to share with you those few things that happened in Vegas and that were Not supposed to stay in Vegas :-)

Have a great week


Towards Augmented Olympic Games

Vancouver 2010 Winter Games are the olympic edition with the largest social media coverage: from Facebook to Twitter, everybody’s talking about sports in Vancouver, throughout the world. Both media companies and individuals are enthousiastic at sharing information, pushing new statuses or encouraging their idols.

In this social mediatized world, Yahoo! is probably one of the most visible companies, with its FanCouver initiative on Flickr, Twitter and other medias. But the most impressive idea was developped by Total Immersion and Helios Interactive Technology . Their A/R demo based on face tracking features clearly illustrates an innovative way to integrate users / consumers / fans to a brand new kind of experience.

This demo opens a wide spectrum of application, from fashion to online games. Imagine you could compete (in realtime?) with the fastest skiers or dress with the trendiest ski clothing like Lindsay Vonn? Augmented Reality is not science fiction anymore, it is raw science at reach of hand.

Augmented user manuals

Like most geeks do, Mac Slocum says most user manuals are worthless: they usually display poorly written text and confusing diagrams. Although I don’t have such a negative point of view, I must admit that most user manuals don’t match the same quality level as the products they are delivered with, especially products designed abroad with user manuals poorly translated…

Of course, there are many reasons why user manuals are poorly written and designed: most users don’t read them anymore.

  • First, most products provide the kind of user interfaces that do not require users to spend hours reading their user manual. Phones, cameras, TVs or cars have very nice and intuitive user interfaces, that most users can understand the moment they touch it.
  • Second, there is a kind of general acceptance about product user interface standards: even if hardware look different, the embedded software makes product look very similar. There is not much difference between two Android or two Windows mobile cellphone: they share the same operating system, and can share the same apps.
  • Third, why should a company spend dollar in massive redactional efforts while social media and user generated content will provide most users with the level of information they require: how to activate this feature, how to get rid of that one, or how to develop a product expertise, through blogs, forums or online videos?

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Do you know the Quadricopter ?

At CES in Las Vegas (January 2010) the French company Parrot introduced a new flying machine for entertainment, and maybe for other purposes in the future.
It is a drone allowing to explore new experiences, mixing video, game and real world thanks to augmented reality technology.

Read the rest of this entry »

One more reason why 2010 will be an augmented year

My friend Steph could not be more realistic when he wished me an ‘augmented’ year. Why? Just because 2010 seems to be the first year … when you can send ‘augmented wish cards’!

Hallmark Cards, the number one designer of greeting cards, with more than 50% market share in the US announced a line of ‘augmented reality cards’. With price range from $2.99 to $5.99, these augmente reality cards are as much easy to use and send than more traditional cards. Hallmark interactive demo is clearly intended to families, not geeks or techies.

Who said a greeting card could not speak or dance in 3D?

The year of its 100th anniversary, Hallmark Cards is definitely still a company with a vision for innovation.

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