3D California

Thanks to”Avatar“, James Camaron’s next movie, augmented reality gained un incredible buzz lately. There’s no day without magazines telling stories about the next big thing: how augmented reality’s going to change our lives. Even Variety, the famous movies and actors magazine, explains how Coca-Cola Co., Mattel and McDonald’s partner to integrate technology for promotion.

“Hollywood and Madison Avenue have been quick to embrace the technology — which launches movable 3D images or games on computer screens when an item is held up to a webcam — as the newest must-have marketing tool to connect with consumers.”

Coca-Cola Co., Mattel and McDonald’s have invested millions in order to not only educate people about what can be done, but also associate themselves to Avatar in unique ways.

Read the rest of this entry »

We live in a 3D world.  No matter who you are, where you live, what you do, 3D is what your life context is made of. Let’s try to imagine what you, my reader, are IRL (in real life).

Are you a teacher? Come one, everybody knows classrooms have 3 dimensions. Mathematics, sports, physis, are all domains where 3 dimensions are generally required. And even students can differentiate depth from the two other dimensions.

Are you a pilot?  For sure you would explain your plane to move in all 3 dimensions!

A furniture designer? No need to ask, you know more than anyone what dimensions are related toour vision of space and decoration.

And so on…

Jus becuase 3D is in our everyday life, more and more companies are moving to 3D in their own processes, or in the way they deal with their customers. The misture of 3D virtual worlds with the real world, the possibility that recente technologies offer, make this challenge even more affordable.

3D California is devoted to help companies embrace this all new 3D world. With the help of modern way of communication, I am going to take you on a long, very long trip, with wonderful stuff to watch, experience and feel.

Are you ready for this trip?