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One more reason why 2010 will be an augmented year

My friend Steph could not be more realistic when he wished me an ‘augmented’ year. Why? Just because 2010 seems to be the first year … when you can send ‘augmented wish cards’!

Hallmark Cards, the number one designer of greeting cards, with more than 50% market share in the US announced a line of ‘augmented reality cards’. With price range from $2.99 to $5.99, these augmente reality cards are as much easy to use and send than more traditional cards. Hallmark interactive demo is clearly intended to families, not geeks or techies.

Who said a greeting card could not speak or dance in 3D?

The year of its 100th anniversary, Hallmark Cards is definitely still a company with a vision for innovation.

From Virtual Reality to Augmented Reality

There’s more to remember from 2009 than the economy slowdown. Techrunch Co-Editor Erick Schonfeld quoted a very interesting chart showing that from a Google Trends point of view, « Augmented Reality » just passed « Virtual Reality » a couple of months ago.

Source : Google Trends

Actually, this Google Trends chart shows many different facts; let’s go through some of them.

Read the rest of this entry »

When your digital life feeds your augmented ID

Often in some place dedicated to do business networking, we have few time to get in touch with people. Elsewhere  people don’t always wear some visible elements  allowing to identify them (badge, business card..).
What if you could simply get  some augmented information about  people you briefly meet on an event ?

We can imagine efficient features for a mobile application based on the principle of augmented reality to allow you to capture the “enlarged identity” (Identity) of the people you meet.
Reversely your Augmented ID may be captured by others.

With such a system, you are not defined only by your name and function,…but also by some of your activities in your digital life.

Look at this video to figure out what application developers are preparing for us.

Do you think this is useful today and it will be more and more common within next few years ? What do you think about people sharing more information about them at first glance with another fellow ?

Futur of social networking with AR

A presentation by Matthew Buckland, GM of Publishing & Social Media at 24.com

Improve the shopper experience thanks to augmented reality

augmentéRASurimpose information from computer to visual fied in real time become a reality in Japan. The goal is to improve and enriched the shopper experience. Several firms are testing such devices.
Toppan Printing Co Ltd provide a dedicated terminal, allowing for example to improve signage and items information, or even to locate a store around. It’s very simple : the consumer has just to show his product in front the Terminal cam, which recognize the product package and return a 3D augmented display of the product with its description.
Supplementary application making the link between physical and virtual world : the QR code technology
You can shoot the QR codes with your mobile phone and you have just to show QR at camera (the one of the Toppan dedicated terminal) to get, some samples of associated product.

Other example with Sony Music Communications Inc and Sky&Road Co Ltd, they propose an “interactive show-window”; you have just be on stand in front the terminal (fitted with cam ) and a virtual image (representing a pattern or decoration…) is surimposed on the real one of you.

MAGIC MIRRORFinally, with the two previous companies, we note the “Magic mirror” which can be a major innovation in field of clothing.
Imagine you’re wearing a long sleeve shirt and you want to know what you would look like with short sleeves shirt; so you have just to be on stand in front of the mirror and the computer generate a nude pair of arms; we realize easily the scope such applications in clothing area and elsewhere.
the actual application are developped with the AR development kit of Total Immersion.

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