3D California

Universal Music France with the help of Total Immersion, has just  launched the SINIK’s new Audio CD “Ballon d’Or”), SINIK, alias Thomas Gérard, is one of the pretty good French rappers.

The main innovation is in the musical object which is the physical Album (CD and Jacket Cover).

The idea is to turn the Audio CD into an object enriched  by augmented reality. You need both the CD, a computer and a Webcam to live these new digital experience.

Music consumer may interact with a virtual projection displayed, and create his own musical experience, for example using an application to create your virtual musical mix.

This way, the physical object becomes a kind of dynamic open work, with an endless potential.

Considering the physical CD object is no more a finite and static object, the music buyer, and especially digital natives, will probably come back in the store to buy CD.

Bonuses and additional tracks like a  ”Making-Off”, are a common feature on most DVDs. With augmented reality, the physical support gets an additional value by itself: objects turn into concepts, a world where  bits and atoms may co-exist.

Just have a look at the following french video…:

Watch people enjoying augmented reality see-through glasses at Siggraph 2011

3D California specializes in consulting on the development of interactive 3D applications. We offer complete solutions from creative design to fast development and integration to our clients’ initiatives and web services.

Close partnerships with best-in-class software vendors in interactive 3D, virtual reality solutions and augmented reality technologies complete our service portfolio.

We specialize in interactive 3D applied to:

• Marketing & Communication
• Media & Entertainment
• Consumer Packaged Goods & Retail
• Real Estate Services
• Architecture & Construction
• Medical & Surgery
• Serious Gaming

3D  expertise

Our expertise covers a wide range of applications where real time 3D, rich interactivity and life-like consumer experience all meet to offer engaging on line contents to our clients’ consumers and communities.
We have been enforcing this know-how on few recurring categories of 3D applications, among them:

• On line Virtual Showrooms and Virtual Visits
• Immersive e-training or vr-training
• Virtual Shopping Experience
• Product Configurators
• Augmented Reality for On line & In Store Marketing

With technology getting more and more advanced and easy to use, using 3D as a media to engage with your consumers while help sharing your enthusiasm and make a success of each new product launch.
With 3D California, bring your ideas to life and add zest with 3D !

Let make it happen! Call us today to set up a complimentary consultation.

I’m thrilled to see 3D California embracing Augmented Reality and bringing it to Southern California. The potential for this technology is huge and its value in our everyday life will grow to become a standard.   I’m confident that Gerald and his team of wizards are the right team for the job.”

Brent Bushnell, CEO at Virsix, Inc.

I strongly believe in 3D as a pervasive media, used by non specialists to exchange ideas and more. I think 3D CALIFORNIA’s knowledge and mindset will contribute to bring on the market more compelling solutions for consumers.

Bertrand Duplat, Founder of VIRTOOLS in 1997, Co-Founder of Editions Volumique in 2009

Augmented reality is the next big thing for image processing solutions applied to medical domain, especially surgery. I wouldn’t be surprised if 3D CALIFORNIA will contribute to upstanding success of some key actors in this rising business within the next three years.

Jean Pierre Hubschman, Assistant Professor, Jules Stein Institute, UCLA Medical Center

Augmented Reality market entered into a new phase of maturity this year, with more and more customers aware of the endless possibilities they have to leverage our solutions. That’s why they need proficient teams to push the envelope, develop “first of a kind” applications, and also facilitate the deployment of vertical solutions. I am confident this new venture 3D CALIFORNIA is building the right team at the right time and is running a relevant strategy to achieve those goals. Business success is right here at the corner.

Bruno Uzzan, Co-Founder and CEO, Total Immersion