Posts Tagged ‘3D design’

Augmented Reality, a promotional application for majors and music companies

December 9th, 2009

Universal Music France with the help of Total Immersion, has just launched the SINIK’s new Audio CD “Ballon d’Or”), SINIK, alias Thomas Gérard, is one of the pretty good French rappers.

SINIK, alias Thomas Gérard, is a French rapper. there are pretty good rappers in France.

The main innovation is in the musical object which is the physical Album (CD and Jacket Cover).

The idea is to turn the Audio CD into an object enriched by augmented reality. You need both the CD, a computer and a Webcam to live these new digital experience.

Music consumer may interact with a virtual projection displayed, and create his own musical experience, for example using an application to create your

virtual musical mix.

This way, the physical object becomes a kind of dynamic open work, with an endless potential.

Considering the physical CD object is no more a finite and static object, the music buyer, and especially digital natives, will probably come back in the store to buy CD.

Bonuses and additional tracks like a ”Making-Off”, are a common feature on most DVDs. With augmented reality, the physical support gets an additional value by itself: objects turn into concepts, a world where bits and atoms may co-exist.

Just have a look at the following video…

The main innovation is in the musical object which is the physical Album (CD and Jacket Cover).

The idea is to turn the Audio CD into an object enriched by augmented reality. You need both the CD, a computer and a Webcam to live these new digital experience.

Music consumer may interact with a virtual projection displayed, and create his own musical experience, for example using an application to create your virtual musical mix.

This way, the physical object becomes a kind of dynamic open work, with an endless potential.

Considering the physical CD object is no more a finite and static object, the music buyer, and especially digital natives, will probably come back in the store to buy CD.

Bonuses and additional tracks like a ”Making-Off”, are a common feature on most DVDs. With augmented reality, the physical support gets an additional value by itself: objects turn into concepts, a world where bits and atoms may co-exist.

Just have a look at the following french video…:

Posted in 3D, 3D California, Applications, Events, Marketing, Technology, Web |

Tags: 3D, 3D California, 3D design, 3D software, AR, augmented reality, ballon d'or, digital natives, immersion, immersive, SINIK, Total Immersion, virtual, virtual reality |

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Job Posts

November 17th, 2009

Are you interested in 3D software, virtual reality, augmented reality, new end user experience ? Are you looking for a position in an innovative company, where you can express yourself and your talent ?

3D California is looking for smart software & hardware engineers to complete its teams.

-

VR Engineer at 3D CALIFORNIA

Job Description

. Support a company initiative aiming at deploying on the market a VR solution (hardware & software) enabling life like experience thanks to collaborative and immersive hardware/software capabilities.

Technical skills needed :

real time 3D software, VR,
to master several programming languages is required,
high efficiency on short term prototyping/demo creations.
AR is a plus,

Human skills needed :

excellent communication,
creativity in finding solutions,
fondness for discovering new things,
ability to learn fast,
easy to work with

Additional Information

Los Angeles (California)
No third party applications.

Position :

Permanent position. Internship to support the job can be considered too.
Scalable position for candidates mastering all skills required and providing proven track record

If you are intereted and you think you have good chance to get the position, please send your resume and your questions by email to :

contact at 3dcalifornia.com

Thank you !

–

AR Engineer at 3D CALIFORNIA

Job Description

Support a company initiative aiming at deploying on the market a breakthrough AR solution (hardware & software) based on brand new optical see-through AR glasses.

This solution will change many industrial processes in particular in term of end user experience. The technology will also bring some new paradigms and ideas to entertainment markets.

Technical skills:

Augmented Reality, Computer Vision,
real time 3D software,
to master several programming languages is required,
VR is a plus,
high efficiency on short term prototyping/demo creations.