Posts Tagged ‘3D services’

Improve the shopper experience thanks to augmented reality

augmentéRASurimpose information from computer to visual fied in real time become a reality in Japan. The goal is to improve and enriched the shopper experience. Several firms are testing such devices.
Toppan Printing Co Ltd provide a dedicated terminal, allowing for example to improve signage and items information, or even to locate a store around. It’s very simple : the consumer has just to show his product in front the Terminal cam, which recognize the product package and return a 3D augmented display of the product with its description.
Supplementary application making the link between physical and virtual world : the QR code technology
You can shoot the QR codes with your mobile phone and you have just to show QR at camera (the one of the Toppan dedicated terminal) to get, some samples of associated product.

Other example with Sony Music Communications Inc and Sky&Road Co Ltd, they propose an “interactive show-window”; you have just be on stand in front the terminal (fitted with cam ) and a virtual image (representing a pattern or decoration…) is surimposed on the real one of you.

MAGIC MIRRORFinally, with the two previous companies, we note the “Magic mirror” which can be a major innovation in field of clothing.
Imagine you’re wearing a long sleeve shirt and you want to know what you would look like with short sleeves shirt; so you have just to be on stand in front of the mirror and the computer generate a nude pair of arms; we realize easily the scope such applications in clothing area and elsewhere.
the actual application are developped with the AR development kit of Total Immersion.

Bring zest to your ideas in 3D!

We live in a 3D world.  No matter who you are, where you live, what you do, 3D is what your life context is made of. Let’s try to imagine what you, my reader, are IRL (in real life).

Are you a teacher? Come one, everybody knows classrooms have 3 dimensions. Mathematics, sports, physis, are all domains where 3 dimensions are generally required. And even students can differentiate depth from the two other dimensions.

Are you a pilot?  For sure you would explain your plane to move in all 3 dimensions!

A furniture designer? No need to ask, you know more than anyone what dimensions are related toour vision of space and decoration.

And so on…

Jus becuase 3D is in our everyday life, more and more companies are moving to 3D in their own processes, or in the way they deal with their customers. The misture of 3D virtual worlds with the real world, the possibility that recente technologies offer, make this challenge even more affordable.

3D California is devoted to help companies embrace this all new 3D world. With the help of modern way of communication, I am going to take you on a long, very long trip, with wonderful stuff to watch, experience and feel.

Are you ready for this trip?