3D California

Often in some place dedicated to do business networking, we have few time to get in touch with people. Elsewhere  people don’t always wear some visible elements  allowing to identify them (badge, business card..).
What if you could simply get  some augmented information about  people you briefly meet on an event ?

We can imagine efficient features for a mobile application based on the principle of augmented reality to allow you to capture the “enlarged identity” (Identity) of the people you meet.
Reversely your Augmented ID may be captured by others.

With such a system, you are not defined only by your name and function,…but also by some of your activities in your digital life.

Look at this video to figure out what application developers are preparing for us.

Do you think this is useful today and it will be more and more common within next few years ? What do you think about people sharing more information about them at first glance with another fellow ?

A presentation by Matthew Buckland, GM of Publishing & Social Media at 24.com

An interactive experience proposed by Disney during D23 Expo, which consists in a video projection system on a sandbox where a simple movement or position detection feature enables interactivity with end users. While many similar systems have already been set up in the past – in exhibitions, malls, or venues – projection surface is usually a flat floor or a table, or water. Here, choosing a sandbox as the projection surface makes the experience more engaging and fun – and maybe helps remember few nice moments when you were a kid J.

Only good scenarios take advantage of good technology ideas and it looks like this one is interesting. What do you think ?

Surimpose information from computer to visual fied in real time become a reality in Japan. The goal is to improve and enriched the shopper experience. Several firms are testing such devices.
Toppan Printing Co Ltd provide a dedicated terminal, allowing for example to improve signage and items information, or even to locate a store around. It’s very simple : the consumer has just to show his product in front the Terminal cam, which recognize the product package and return a 3D augmented display of the product with its description.
Supplementary application making the link between physical and virtual world : the QR code technology
You can shoot the QR codes with your mobile phone and you have just to show QR at camera (the one of the Toppan dedicated terminal) to get, some samples of associated product.

Other example with Sony Music Communications Inc and Sky&Road Co Ltd, they propose an “interactive show-window”; you have just be on stand in front the terminal (fitted with cam ) and a virtual image (representing a pattern or decoration…) is surimposed on the real one of you.

Finally, with the two previous companies, we note the “Magic mirror” which can be a major innovation in field of clothing.
Imagine you’re wearing a long sleeve shirt and you want to know what you would look like with short sleeves shirt; so you have just to be on stand in front of the mirror and the computer generate a nude pair of arms; we realize easily the scope such applications in clothing area and elsewhere.
the actual application are developped with the AR development kit of Total Immersion.