Posts Tagged ‘AR’
Futur of social networking with AR
December 29th, 2009
Posted in 3D, 3D California, Applications, Technology, Web | 
Tags: 3D, AR, AR experience, augmented reality, facial recognition, mobile, mobility, network, networking, object recognition, social network, social networking, social web | 
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When Press Magazine plays with AR
December 10th, 2009
The men’s magazine Esquire, dedicated its cover of the December edition to the actor Robert Downey Jr.,on this occasion the magazine propose an AR (Augmented Reality) Issue including several AR experiences for the reader.
Choice was made for big black & white markers on each targeted page of the magazine, and for exe download with no clear information of the Publisher in the Windows dialog box. (download from Esquire website) So far, the interaction with the content is very simple and having celebrities involved in these kind of initiatives is always exciting.
Another style of AR experience, with www.instyle.com (belongs to Time Inc) and still involving celebrities … This time, we have marker less technology – your webcam will track nice images directly from the magazine – and you download a well identified pluggin (ActiveX in a browser).
Who will be next ? Which magazine ? Which celebrity ? Let me know your thoughts …
Posted in 3D, 3D California, Applications, Customers, Technology, Web |
Tags: 3D, 3D software, AR, AR experience, AR in Magazine, AR in press, augmented reality, Esquire, immersion design, virtual, virtual reality, VR |
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Augmented Reality, a promotional application for majors and music companies
December 9th, 2009
Universal Music France with the help of Total Immersion, has just launched the SINIK’s new Audio CD “Ballon d’Or”), SINIK, alias Thomas Gérard, is one of the pretty good French rappers.
The main innovation is in the musical object which is the physical Album (CD and Jacket Cover).
The idea is to turn the Audio CD into an object enriched by augmented reality. You need both the CD, a computer and a Webcam to live these new digital experience.
Music consumer may interact with a virtual projection displayed, and create his own musical experience, for example using an application to create your virtual musical mix.
This way, the physical object becomes a kind of dynamic open work, with an endless potential.
Considering the physical CD object is no more a finite and static object, the music buyer, and especially digital natives, will probably come back in the store to buy CD.
Bonuses and additional tracks like a ”Making-Off”, are a common feature on most DVDs. With augmented reality, the physical support gets an additional value by itself: objects turn into concepts, a world where bits and atoms may co-exist.
Just have a look at the following french video…:
Posted in 3D, 3D California, Applications, Events, Marketing, Technology, Web |
Tags: 3D, 3D California, 3D design, 3D software, AR, augmented reality, ballon d'or, digital natives, immersion, immersive, SINIK, Total Immersion, virtual, virtual reality |
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