3D California

Pride is an essential part of a sales job. Being proud to deliver products of services that can change the way people live is a major incentive in a sales guy everyday life. But when it comes to 3D software and products, pride just reaches a new dimension.

3D application vendors are not just regular vendors. 3D apps vendors sell apps that change the way we live. Applications that change the way you live.

Remember, for example, CAD/CAM software ? Such 3D applications have revolutionized the automotive and aeronautics industry. 20 or 30 years before, designers would have to spend hours on paper and pen to create products, engineers would spend days to manufacture those products based on drawings, support engineers would spend month to test products before the sales process begin. In these industries, 3D has just changed the way it goes, from design to manufacturing and support.

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There’s more to remember from 2009 than the economy slowdown. Techrunch Co-Editor Erick Schonfeld quoted a very interesting chart showing that from a Google Trends point of view, « Augmented Reality » just passed « Virtual Reality » a couple of months ago.

Source : Google Trends

Actually, this Google Trends chart shows many different facts; let’s go through some of them.

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A presentation by Matthew Buckland, GM of Publishing & Social Media at 24.com

An interactive experience proposed by Disney during D23 Expo, which consists in a video projection system on a sandbox where a simple movement or position detection feature enables interactivity with end users. While many similar systems have already been set up in the past – in exhibitions, malls, or venues – projection surface is usually a flat floor or a table, or water. Here, choosing a sandbox as the projection surface makes the experience more engaging and fun – and maybe helps remember few nice moments when you were a kid J.

Only good scenarios take advantage of good technology ideas and it looks like this one is interesting. What do you think ?

The men’s magazine Esquire, dedicated its cover of the December edition to the actor Robert Downey Jr.,on this occasion the magazine propose an AR (Augmented Reality) Issue including several AR experiences for the reader.

Choice was made for big black & white markers on each targeted page of the magazine, and for exe download with no clear information of the Publisher in the Windows dialog box. (download from Esquire website) So far, the interaction with the content is very simple and having celebrities involved in these kind of initiatives is always exciting.

Another style of AR experience, with www.instyle.com (belongs to Time Inc) and still involving celebrities … This time, we have marker less technology – your webcam will track nice images directly from the magazine – and you download a well identified pluggin (ActiveX in a browser).

Who will be next ? Which magazine ? Which celebrity ? Let me know your thoughts …