3D California

James Cameron’s Avatar is probably one of the most exciting almost-real movie (in theaters in december). Cameron’s previous movies – Abyss, Terminator 2 or Titanic – already explored very innovative 3D possibilities. Here, the concept is deeply correlated to 3D and virtual reality: a program named Avatar connects human beings to a distant avatar, a remotely-controled biological body that can survive in lethal atmosphere…

A couple of weeks before the movies rolls out, several advertisers started to show augmented reality ads with features from the movie, like controlling an helicopter with a Coke zero bottle, or moving a toy with a card. Here are some examples of what this technology can offer advertisers or film maker.

The Coke zero throttle…

Check out the augmented reality toy that Mattel recently launched in the US, develpped by Total Immersion!