3D California

Thanks to”Avatar“, James Camaron’s next movie, augmented reality gained un incredible buzz lately. There’s no day without magazines telling stories about the next big thing: how augmented reality’s going to change our lives. Even Variety, the famous movies and actors magazine, explains how Coca-Cola Co., Mattel and McDonald’s partner to integrate technology for promotion.

“Hollywood and Madison Avenue have been quick to embrace the technology — which launches movable 3D images or games on computer screens when an item is held up to a webcam — as the newest must-have marketing tool to connect with consumers.”

Coca-Cola Co., Mattel and McDonald’s have invested millions in order to not only educate people about what can be done, but also associate themselves to Avatar in unique ways.

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