3D California

The San Francisco Gate reports that two companies are using augmented reality and social networks to help shoppers try their new clothes online. Interactive markting agency Zugara helped Fashionista to develop an application that allows consumers to see clothes projected onto their bodies on screen.

In his post, Ray Kim explains that augmented reality -(AR) - the ability to mix virtual images with real objects – can tremendously change the shopping habits. Dozens of apps have been developped on top of iPhone or Android platforms,, because these smartphones provide the specific code layers that AR applications need in order to perform correctly.

A picture’s worth a thousand words, just have a look at this short video.
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