3D California

We would like to thank each people we met at DSCC – Dassault Systemes Customer Conference – in Vegas last week, and we hope they all enjoyed our demos.

In the heart of DS ecosystem, 3D California was presented as a specialist in interactive 3D and augmented reality applications and devices.

Attendees could discover 3di6, our brand new solution designed in collaboration with Immersion, our friends from Bordeaux. 3di6 is a new category of immersive experience room for collaborative and life like 3D content. We will communicate more on this new product very soon.

At DSCC 2011, 3D California was proud to present for the first time in the US a demonstration of LASTER Technologies’ Optical See-Through Glasses – a device ready for new kind of augmented reality applications that
enable the end-user to have a hands free experience while his real vision is enhanced – not a video, his own natural field of view – with information and interactive 3D content. Thank you Zile for your key participation !

Special thank to our client Blu Homes who was presenting at DSCC Key Notes and mentioned our collaboration on some of their initiatives leveraging their CATIA V6 assets. Blu Homes’ online 3D Configurator is a great interactive applications for the sales team and for consumers to virtually build and discover their dream home before purchasing it. www.bluhomes.com

Thank you Dennis !

The fun thing is : thanks to the picture, a couple of people asked us if CATIA V6 was running on Mac … … but Blu Homes 3D Configurator does

Being a sponsor at DSCC 2011 was a great experience allowing many interactions with DS clients and DS ecosystem of partners.

We are pleased to share with you those few things that happened in Vegas and that were Not supposed to stay in Vegas

Have a great week

3D CALIFORNIA team

Surimpose information from computer to visual fied in real time become a reality in Japan. The goal is to improve and enriched the shopper experience. Several firms are testing such devices.
Toppan Printing Co Ltd provide a dedicated terminal, allowing for example to improve signage and items information, or even to locate a store around. It’s very simple : the consumer has just to show his product in front the Terminal cam, which recognize the product package and return a 3D augmented display of the product with its description.
Supplementary application making the link between physical and virtual world : the QR code technology
You can shoot the QR codes with your mobile phone and you have just to show QR at camera (the one of the Toppan dedicated terminal) to get, some samples of associated product.

Other example with Sony Music Communications Inc and Sky&Road Co Ltd, they propose an “interactive show-window”; you have just be on stand in front the terminal (fitted with cam ) and a virtual image (representing a pattern or decoration…) is surimposed on the real one of you.

Finally, with the two previous companies, we note the “Magic mirror” which can be a major innovation in field of clothing.
Imagine you’re wearing a long sleeve shirt and you want to know what you would look like with short sleeves shirt; so you have just to be on stand in front of the mirror and the computer generate a nude pair of arms; we realize easily the scope such applications in clothing area and elsewhere.
the actual application are developped with the AR development kit of Total Immersion.

Universal Music France with the help of Total Immersion, has just  launched the SINIK’s new Audio CD “Ballon d’Or”), SINIK, alias Thomas Gérard, is one of the pretty good French rappers.

The main innovation is in the musical object which is the physical Album (CD and Jacket Cover).

The idea is to turn the Audio CD into an object enriched  by augmented reality. You need both the CD, a computer and a Webcam to live these new digital experience.

Music consumer may interact with a virtual projection displayed, and create his own musical experience, for example using an application to create your virtual musical mix.

This way, the physical object becomes a kind of dynamic open work, with an endless potential.

Considering the physical CD object is no more a finite and static object, the music buyer, and especially digital natives, will probably come back in the store to buy CD.

Bonuses and additional tracks like a  ”Making-Off”, are a common feature on most DVDs. With augmented reality, the physical support gets an additional value by itself: objects turn into concepts, a world where  bits and atoms may co-exist.

Just have a look at the following french video…: