3D California

Surimpose information from computer to visual fied in real time become a reality in Japan. The goal is to improve and enriched the shopper experience. Several firms are testing such devices.
Toppan Printing Co Ltd provide a dedicated terminal, allowing for example to improve signage and items information, or even to locate a store around. It’s very simple : the consumer has just to show his product in front the Terminal cam, which recognize the product package and return a 3D augmented display of the product with its description.
Supplementary application making the link between physical and virtual world : the QR code technology
You can shoot the QR codes with your mobile phone and you have just to show QR at camera (the one of the Toppan dedicated terminal) to get, some samples of associated product.

Other example with Sony Music Communications Inc and Sky&Road Co Ltd, they propose an “interactive show-window”; you have just be on stand in front the terminal (fitted with cam ) and a virtual image (representing a pattern or decoration…) is surimposed on the real one of you.

Finally, with the two previous companies, we note the “Magic mirror” which can be a major innovation in field of clothing.
Imagine you’re wearing a long sleeve shirt and you want to know what you would look like with short sleeves shirt; so you have just to be on stand in front of the mirror and the computer generate a nude pair of arms; we realize easily the scope such applications in clothing area and elsewhere.
the actual application are developped with the AR development kit of Total Immersion.

Universal Music France with the help of Total Immersion, has just  launched the SINIK’s new Audio CD “Ballon d’Or”), SINIK, alias Thomas Gérard, is one of the pretty good French rappers.

The main innovation is in the musical object which is the physical Album (CD and Jacket Cover).

The idea is to turn the Audio CD into an object enriched  by augmented reality. You need both the CD, a computer and a Webcam to live these new digital experience.

Music consumer may interact with a virtual projection displayed, and create his own musical experience, for example using an application to create your virtual musical mix.

This way, the physical object becomes a kind of dynamic open work, with an endless potential.

Considering the physical CD object is no more a finite and static object, the music buyer, and especially digital natives, will probably come back in the store to buy CD.

Bonuses and additional tracks like a  ”Making-Off”, are a common feature on most DVDs. With augmented reality, the physical support gets an additional value by itself: objects turn into concepts, a world where  bits and atoms may co-exist.

Just have a look at the following french video…: