3D California

Thanks to”Avatar“, James Camaron’s next movie, augmented reality gained un incredible buzz lately. There’s no day without magazines telling stories about the next big thing: how augmented reality’s going to change our lives. Even Variety, the famous movies and actors magazine, explains how Coca-Cola Co., Mattel and McDonald’s partner to integrate technology for promotion.

“Hollywood and Madison Avenue have been quick to embrace the technology — which launches movable 3D images or games on computer screens when an item is held up to a webcam — as the newest must-have marketing tool to connect with consumers.”

Coca-Cola Co., Mattel and McDonald’s have invested millions in order to not only educate people about what can be done, but also associate themselves to Avatar in unique ways.

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3D California is proud to be partner of Total Immersion.

Leading the augmented reality industry since 1999, Total Immersion (www.t-immersion.com) provides the most widely used commercial augmented reality platform in the world. Through its patented D’Fusion® software solution, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. The company maintains offices in Europe (France and UK), North America and Asia. Total Immersion supports the world’s largest augmented reality partner network, with a diversified portfolio of over 80 best of breed solution providers worldwide. Find the latest news about Total Immersion at: http://augmented-reality-news.com.

If you have project involving Augmented Reality, contact us to help you design it an bring your ideas to life.