3D California

Universal Music France with the help of Total Immersion, has just  launched the SINIK’s new Audio CD “Ballon d’Or”), SINIK, alias Thomas Gérard, is one of the pretty good French rappers.

The main innovation is in the musical object which is the physical Album (CD and Jacket Cover).

The idea is to turn the Audio CD into an object enriched  by augmented reality. You need both the CD, a computer and a Webcam to live these new digital experience.

Music consumer may interact with a virtual projection displayed, and create his own musical experience, for example using an application to create your virtual musical mix.

This way, the physical object becomes a kind of dynamic open work, with an endless potential.

Considering the physical CD object is no more a finite and static object, the music buyer, and especially digital natives, will probably come back in the store to buy CD.

Bonuses and additional tracks like a  ”Making-Off”, are a common feature on most DVDs. With augmented reality, the physical support gets an additional value by itself: objects turn into concepts, a world where  bits and atoms may co-exist.

Just have a look at the following french video…:

We live in a 3D world.  No matter who you are, where you live, what you do, 3D is what your life context is made of. Let’s try to imagine what you, my reader, are IRL (in real life).

Are you a teacher? Come one, everybody knows classrooms have 3 dimensions. Mathematics, sports, physis, are all domains where 3 dimensions are generally required. And even students can differentiate depth from the two other dimensions.

Are you a pilot?  For sure you would explain your plane to move in all 3 dimensions!

A furniture designer? No need to ask, you know more than anyone what dimensions are related toour vision of space and decoration.

And so on…

Jus becuase 3D is in our everyday life, more and more companies are moving to 3D in their own processes, or in the way they deal with their customers. The misture of 3D virtual worlds with the real world, the possibility that recente technologies offer, make this challenge even more affordable.

3D California is devoted to help companies embrace this all new 3D world. With the help of modern way of communication, I am going to take you on a long, very long trip, with wonderful stuff to watch, experience and feel.

Are you ready for this trip?

Watch people enjoying augmented reality see-through glasses at Siggraph 2011

3D California specializes in consulting on the development of interactive 3D applications. We offer complete solutions from creative design to fast development and integration to our clients’ initiatives and web services.

Close partnerships with best-in-class software vendors in interactive 3D, virtual reality solutions and augmented reality technologies complete our service portfolio.

We specialize in interactive 3D applied to:

• Marketing & Communication
• Media & Entertainment
• Consumer Packaged Goods & Retail
• Real Estate Services
• Architecture & Construction
• Medical & Surgery
• Serious Gaming

3D  expertise

Our expertise covers a wide range of applications where real time 3D, rich interactivity and life-like consumer experience all meet to offer engaging on line contents to our clients’ consumers and communities.
We have been enforcing this know-how on few recurring categories of 3D applications, among them:

• On line Virtual Showrooms and Virtual Visits
• Immersive e-training or vr-training
• Virtual Shopping Experience
• Product Configurators
• Augmented Reality for On line & In Store Marketing

With technology getting more and more advanced and easy to use, using 3D as a media to engage with your consumers while help sharing your enthusiasm and make a success of each new product launch.
With 3D California, bring your ideas to life and add zest with 3D !

Let make it happen! Call us today to set up a complimentary consultation.

Whether you’re developing for online, PC, large-scale interactive digital mock-ups or videogame consoles, use 3DVIA Virtools to deliver graphically stunning, interactive real-time experiences for industry or game production.

Web
Engage users online by creating life-like, interactive experiences.

Electronic Entertainment
Develop complex, high-quality games in record time for mutliple game markets and genres.

Urban Planning
Plan and review building projects in propsed environments without even breaking ground!

Virtual Reality
Create totally immersive, lifelike experience, using industry standard VR peripherals and/or PC-based distributed computing (clusters).